Rothy’s x Vogue

Client: Rothy’s
Role: Producer
Sr. Art Director: Rachel Hortman
Photographer: Jacob Pritchard
Stylist: Emily Mazur
Talent: Anelia Moor
HMU: Liz Olivier

Produced and managed Rothy’s x Vogue Collaboration. Our teams partnered together to create a new Lightweight tote inspired by student design competition winner, Hailey Rodee. Marketing strategy drove hype and the Tote sold out within hours online.

Final project includes new tote with whipstich handles and threading, custom packaging, editorial photography, and 360 Marketing campaign across Site, Email, Social, and Paid channels.

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