Meet The Monty

Client: Rothy’s
Role: Producer
Art and Brand Direction: Rachel Hortman, Danny Segal
Videographer: Pat Fenelon
Stylist: Quannii Bell
Talent: Kyle Johnson

Produced Marketing assets to launch Rothy’s new Men’s shoe style, The Monty. Inspired by 1960s action movie, “Bullitt,” the creative team wanted to bring the same energy and vibe to reinvigorate the brand to male consumers. Assets were leverage to launch the product across Site, Email and Rothy’s Men’s Instagram account.